They are away for Smartphone users to quickly connect to your business. If you want understand QR codes, and how they can benefit your business, check out this short and very informative video:
http://www.openforum.com/videos/american-business-cracking-the-code
The business case for using QR codes, is that they allow you to track the effectiveness of your marketing and promotions.
The most important thing with QR codes, is that you want to give the consumer an incentive to use it. Unless you give them a discount, or coupon for using the QR code, they simply won't bother.
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